Strategy + words for businesses who are bored of bland
Stop the scroll.
Give them something human.
Down with bland brands
Sick of scrolling past AI generated stuff that all sounds the same?
So is your audience.
No shade to AI, it absolutely has its place. But when anyone can generate endless content at the click of a button, it becomes even more important to have a clear brand with some actual strategy behind it.
Building a brand that your audience gives a crap about takes research, strategy, psychology, and audacity.
Here’s how I can give you all four of those things.
Brand
Brand identity development
Brand messaging strategy
Tone of voice development
Employer brands, sub-brands and toolkits
Names & taglines
Packages start at $2500 + GST.
Copy
Website audits
Web copy
In-app and microcopy
UX copywriting
Launch copy
Scriptwriting
Packaging copy
Copywriting projects start at $1000 + GST.
Content
Content strategy
Case studies
Blog posts and articles
EDMs & email sequences
Lead magnets
Campaign creative
Internal & external comms
Content packages start at $750 + GST.
Investment for different projects will vary depending on what you need but I’m not about gatekeeping prices.
Business owners…
Stop losing customers because your brand sucks. Or worse– is just plain boring.
Agencies…
Deliver bigger, cooler work without risking your reputation.
Intrigued?
Awestruck?
Confused but in an excited way?
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I don’t! I do brand strategy and what’s known as the verbal part of brand identity. Think mission/vision/values, personality, and voice. Logos etc are the visual part of a brand identity, and the two parts work together to create one whole brand. If you do need the whole thing, I have a couple trusted brand designers I bring in to deliver an end to end branding project.
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Yes! I have a handful of mega talented designers and developers I call on so you don’t have to find, screen, and manage more people to bring your website to life.
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For projects under $1000, I take full payment up front. For anything over that, I take 50% up front and 50% either 4 weeks later OR on delivery of the first draft, whichever comes first. I do believe in making my services more accessible where possible, so if you’re dying to work with me but need a more flexible payment option, let’s chat about it.
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To draft is human. To revise is divine. Most of my projects include 2 rounds of revisions. You will get a feedback guide that explains the difference between a rebrief and a revision and tells you how to give great feedback.
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None of my clients has ever hated their brand work, and that’s because I have a failsafe built into my process. After the research phase, I present every client with a research summary document. It ain’t pretty, but it shows the direction we’re going in and that gets approved before I go and spend hours writing and strategising.