Freelance Melbourne Copywriter | Brand strategy and copywriting

Deliver bigger, cooler work…

That your clients just won't shut up about

I love dipping my toe in and out of agency land, but I have to warn you.

Of the agencies I’ve worked with, six have offered me permanent positions or long-term retainer work. One of them has been an ongoing client of mine since 2019, for their client work as well as their internal needs.

So if you decide to reach out, make sure you’re ready to get really, really excited.

Ready to get excited?

Ready to get excited?

Here’s what an agency said…

Liv joined our team as a contractor, bringing her skills in branding, stakeholder research, and copywriting. Over the course of the 4+ month end-to-end project where we designed, built, and deployed a website for a client, Liv was an invaluable member of the team.

She contributed to early IA design and workshopping with the client, became a SME on the content through documentation review and stakeholder interviews, developed high quality copy for the entire website, and also built strong and trusting relationships with us and the client.

Both our team and the client were full of praise for the way that Liv was able to distil complex concepts into accessible, human language.

Thanks so much Liv, excited to keep working together in the future!

– Stella Que, Conduct HQ

…and here’s what their client said

I really enjoyed working with you and am amazed at your ability to convert dry, technical information into something engaging and readable. What a skill!
 
Your work has made our website come to life and articulate who Intellihub is now and into the future. Well done.

– Leonie McCarthy, Intellihub

Before you ask:

Brand copywriter Melbourne | Brand and copy strategist

Price

My agency day rate is $625 AUD + GST.

Brand copywriter Melbourne | Brand and copy strategist

Yes

  • I’m happy to whitelabel.

  • I’m happy to be client-facing in whichever way you need.

Brand copywriter Melbourne | Brand and copy strategist

No

I won’t come into your office 5 days a week. My particular flavour of neurodivergence and introversion means spending too much time in an office is not conducive to my best work. I’m happy to come in 1 regular day week plus for any specific meetings, presentations, or brainstorming sessions.

Want more detailed samples?

Some of my favourite projects were white labelled and I agreed not to claim them publicly. I am, however, allowed to show you privately. If you’d like to see some, book in a 20 minute discovery call and hit yes to the sample request checkbox.

Alternatively you can

  • I have been so very lucky to have found Liv as a copywriter to work with me on a freelance basis. She takes a brief (often a very brief brief) and with a minimum of fuss gets the job done. She does her research, presents first-class, on tone copy and meets her deadline commitments….what more could you ask for. She’s amazing!

    – Gail Hopkins, Managing Director of Make It Happen Agency

  • Liv is the kind of copywriter you hope to find and don’t want to let go of when you do. Her quick-witted and engaging personality shines through her writing. She nails the brief. And, best of all, she makes the whole process simple from start to finish.

    – Grace Elliot, Marketing Coordinator at Kingpin-TEEG

  • I don’t! I do brand strategy and what’s known as the verbal part of brand identity. Think mission/vision/values, personality, and voice. Logos etc are the visual part of a brand identity, and the two parts work together to create one whole brand. If you do need the whole thing, I have a couple trusted brand designers I bring in to deliver an end to end branding project.

  • Yes! I have a handful of mega talented designers and developers I call on so you don’t have to find, screen, and manage more people to bring your website to life.

  • For projects under $1000, I take full payment up front. For anything over that, I take 50% up front and 50% either 4 weeks later OR on delivery of the first draft, whichever comes first. I do believe in making my services more accessible where possible, so if you’re dying to work with me but need a more flexible payment option, let’s chat about it.

  • To draft is human. To revise is divine. Most of my projects include 2 rounds of revisions. You will get a feedback guide that explains the difference between a rebrief and a revision and tells you how to give great feedback.

  • None of my clients has ever hated their brand work, and that’s because I have a failsafe built into my process. After the research phase, I present every client with a research summary document. It ain’t pretty, but it shows the direction we’re going in and that gets approved before I go and spend hours writing and strategising.

Frequently Asked Questions