Building human brands

Brand strategy, copy + creative powered by psychology and audacity

LET'S TALK BRAND

People don’t connect to brands. We connect to other humans.

And we’re all chronically online. So if you want to make a connection and keep it, you need to give your audience a human experience.

You need to give them a human brand.

I’m not here to throw shade at the holy trifecta of mission/vision/values, but what’s the point in defining them if you don’t know how to use them?

Building a human brand means skipping the fluff that blows out budgets and focusing on the work that actually makes a difference to your business.

▪ The psychology of a personality that leads to greater customer retention and more referrals

▪ The art of a brand voice that makes your marketing easier and more effective

▪ The science of creativity that keeps you competitive in a crowded market

If you’re a...

Seasoned founder or business owner ready to level up

Maybe your business is growing and it's time to evolve your brand. Maybe you never did your branding in the first place. Wherever you're at, if you’re trying to sell something, you better have your identity down first.

STEP INSIDE MY OFFICE

Brand or marketing agency looking for support to deliver a project

Looking for someone who can hit the ground running and help you get that project over the line on time? Put me behind the scenes or in front of your clients. I play nice with other creatives and yes, I whitelabel.

COME THIS WAY

Brand new business owner with a Bratz doll budget

Believe in the power of a human brand but on a brand new budget? I respect people who like to do things right. Check out my Resources page for free and low-cost goodies. Don’t forget me when you’re a millionaire.

RESOURCES RIGHT HERE

Liv is amazing to work with and really takes the time to understand the brand voice. She always comes through with engaging posts full of warmth, humour, and authority and they are always on time.
– Sean Flannigan, Content Manager at Sendle
Liv is the kind of copywriter you hope to find and don’t want to let go of when you do. Her quick-witted and engaging personality shines through her writing. She nails the brief. And, best of all, she makes the whole process simple from start to finish.
– Grace Elliot, Marketing Coordinator at Kingpin-TEEG

Writer.
Podcaster.
Handbalancer.
Enigma?

Is she really a Psychologist?

How long did it take her to learn those handstands?

Why is she talking about herself in the third person?

CLICK HERE FOR THE ANSWERS

All this sounds cool, but what does a human brand actually look like?

Great question. And like all great questions, there’s no simple answer. Instead of writing a paragraph trying to explain it, check out examples of my previous work and find out for yourself.

Trademark-worthy copy in an hour

Brand | Word Candy
Creating luxe appeal for two new David Jones credit cards

Brand + Copy + Content | Latitude Financial + David Jones
Increasing click-through rates by 30% for fine jeweller Natalie Marie

Copy + Content | Natalie Marie Jewellery

SHOW ME THE EXAMPLES!

No idea how to even start?

Grab the free brand audit mini course

5 psychology-backed steps to make sure your brand is connecting with your audience at every touchpoint. This self-guided course takes you through the steps of conducting a brand audit using my signature BRAVE framework - in less than half an hour a day!

Do yourself a favour.

GRAB THE AUDIT