The protocls
The Founding Protocol
Brand work that feels like coming home
A 4-week live, small-group intensive that rebuilds your brand identity from the inside out. If you've outgrown your DIY brand and you're tired of second-guessing every word, this is where that stops.
You'll get clear on your values, lock in a voice that sounds like you, and walk away with messaging and a brand toolkit you'll actually use — not a strategy deck gathering dust.
Live workshops. Tactical assignments. Personalised feedback. Limited spots.
Whether you’re clarifying your message, diagnosing blind spots, or learning how to sell in shaky markets, the right file is waiting.
The Protocols are The Identity Dept's official programs and resources — built to help you stop guessing and start building a brand that actually reflects who you are.
Some are live. Some are self-paced. All of them are psychology-backed, strategy-led, and designed for founders ready for a brand primed for growth.
not ready for the full protocol? Start here
Self paced resources for founders who want to build brands on their terms. Each on is psychology-backed, strategy-led, and designed to move the needle– even before you commit to the full process.
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The Perception Audit
Format: Self-guided audit + workbook
File note: Quality control for your reputation. Detects brand blind spots before they cost you clients.
Access fee: $0
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The Identity Audit
Format: Diagnostic quiz
File note: Identify where your brand is misaligned and uncover the gaps between what you think you’re saying and what your audience actually hears. If the results sting, they’re accurate.
Access fee: $0
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Mindset & Markets
Format: Pre-recorded masterclass + custom GPT strategist.
File note: Crisis-approved. Keep selling when everyone else is stalling.
Access fee: $45
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The Audience Resonance Map
Format: Self-paced training + framework template
File note: Build clear, consistent, emotionally resonant messaging your audience actually connects with– and use it everywhere your brand shows up.
Access fee: $27
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Brand Interrogation Session
Format: 75-minute live strategy intensive
File note: A psychology-led, precision-driven session designed to interrogate your brand, uncover blind spots, and leave you with clear, actionable direction.
Access fee: $770
not sure what you need?
The Dept understands: too many options can cause decision paralysis. Consider this your official triage chart.
Know something’s wrong but not sure what? →
Need to understand your audience? →
Want to test how your brand is being perceived? →
Struggling to sell in a shaky market? →
Need fast, live clarity on a specific brand problem? →
System not built for you? The Dept wants to help
As a queer person of colour, I understand what it’s like navigating a system not built for me. And I want to use my knowledge and resources to support other people fighting the uphill battle.
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Any of the resources on this page for free
A fully funded scholarship spot in The Founding Protocol
A limited number of free mentoring and strategy sessions per year
A limited number of discounted done-for-you projects per year
Interested in any of the above? Email me at liv@theidentitydept.com and let’s talk.
Get Rebrand
Watch a brand strategist take on her most terrifying client. Herself.
Before The Identity Dept, there was The Branding Psychologist. I documented every step of the journey so you can watch how a behavioural strategist applies her own frameworks, questions everything, and occasionally panics.
Because if the Dept has to practice what it preaches… you might as well take notes.
Totally free.