Martha from Word Candy was refining her own brand before making some website updates and launching her Instasite. It’s hard to communicate so much in so few words and with such limited space, and Martha was struggling to clearly and succinctly communicate her brand.

As an ADHD activist and Ted Talker, one of the challenges Martha was facing was how to weave in her ADHD without making everything about ADHD or neglecting the benefits of her copywriting services.

During the session, we defined her brand pillars and USP and did some real-time copywriting which gave Martha material to use immediately across her website and socials.

I also built out a framework comparing the dopamine system to a sales cycle and coined the phrase ‘Make your brand a dopamine drip’, which she loved so much she trademarked that night.

While Martha is a close friend of mine as well as my podcast co-host, I don’t have to be a close and personal friend to get results like this.

Check out the work in action.