The Dept. Dispatch

Strategic memos, field notes, and the occasional rant.

how to stop sounding like everyone else and start building a brand that actually works.

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This isn’t your average blog stuffed with SEO filler and “10 tips to…” nonsense. Think of it as your unofficial case file: psychology-led insights, sharp strategy, and the kind of clarity you can actually use in your business.

Every post is designed to do one thing, and one thing only: help you see your brand more clearly, so you can show up more confidently. Sometimes that means a framework. Sometimes it’s a hard truth. Sometimes it’s just proof that you’re not the only one side-eyeing the industry’s bad habits.

If reading these sparks the thought “I need this for my brand, not just my browser history” you probably do.

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Read on. Take notes. Or just lurk and nod smugly.

all permitted under the no shit brands act (2018).


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