The Dept. Dispatch

Strategic memos, field notes, and the occasional rant.

how to stop sounding like everyone else and start building a brand that actually works.

PREFER YOUR INTEL HAND-DELIVERED?

This isn’t your average blog stuffed with SEO filler and “10 tips to…” nonsense. Think of it as your unofficial case file: psychology-led insights, sharp strategy, and the kind of clarity you can actually use in your business.

Every post is designed to do one thing, and one thing only: help you see your brand more clearly, so you can show up more confidently. Sometimes that means a framework. Sometimes it’s a hard truth. Sometimes it’s just proof that you’re not the only one side-eyeing the industry’s bad habits.

If reading these sparks the thought “I need this for my brand, not just my browser history” you probably do.

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Read on. Take notes. Or just lurk and nod smugly.

all permitted under the no shit brands act (2018).

Liv Steigrad 15/7/25 Liv Steigrad 15/7/25

Dirty Money Talk: June 2025

In this June edition of Dirty Money Talk, I share exactly how I earned $11,230, the (few) hours I worked, and how choosing time over hustle shaped my month. Plus: what worked, what didn’t, and what’s coming next.

Liv Steigrad 17/6/25 Liv Steigrad 17/6/25

Dirty Money Talk: May 2025

A full breakdown of what I earned, spent, and worked on in May 2025 plus the projects that paid the bills, the hours I put in, and the goals I’m setting next. Because money shouldn’t be a mystery, and transparency makes us all smarter.

Liv Steigrad 14/5/25 Liv Steigrad 14/5/25

Dirty Money Talk: April 2025

Welcome to April’s Dirty Money Talk—a no-BS breakdown of how I made (almost) $18k doing work I love. I’m sharing hours worked, income breakdowns, life updates, and how I’m building momentum month by month. Real numbers, honest reflections, and a peek behind the brand.

Liv Steigrad 10/4/25 Liv Steigrad 10/4/25

Dirty Money Talk: March 2025

Welcome to this month’s Dirty Money Talk—a transparent, no-fluff look inside my branding business. I’m breaking down how I made money, how many hours I worked, what tools I’m loving, and where I’m heading next. Real numbers, real reflections, every month.

Liv Steigrad 11/3/25 Liv Steigrad 11/3/25

Dirty Money Talk: February 2025

Welcome to this month’s Dirty Money Talk—a transparent, no-fluff look inside my branding business. I’m breaking down how I made money, how many hours I worked, what tools I’m loving, and where I’m heading next. Real numbers, real reflections, every month.

Liv Steigrad 10/2/25 Liv Steigrad 10/2/25

Monthly review January 2025

Welcome to my monthly review, where I lay out all the dirty details of my business for everyone to see. I want to do these for because it keeps me accountable. Writing these up for you guys forces me to actually look at my data and reflect. And I think financial transparency is extremely important and hopefully me doing these helps break down the money taboo.